• LaurenWallace

Meet our new best friend.

Two Benefits. One Toothpaste. You're welcome.


  • Dual action for tooth sensitivity and gum problems

  • Builds a protective layer over sensitive areas

  • Targets and helps remove plaque† bacteria

  • Relieves tooth sensitivity* and improves gum health

Sensodyne Sensitivity & Gum is a dual action toothpaste that's specifically designed to help people with both sensitivity and gum problems. With its low abrasion formula, Sensodyne Sensitivity & Gum is uniquely formulated to relieve tooth sensitivity just as fast and well as their Sensodyne Rapid Relief Toothpaste, but with improved gum health, at the same time. It builds a protective layer over sensitive areas, while targeting and removing plaque bacteria to help reduce swollen, bleeding gums. You can take control of both these concerning problems with one specialized toothpaste.†

Dealing with tooth sensitivity pain, and/or experiencing bleeding gums is actually very common. In fact, globally, out of the 37% of adults that report having sensitivity, 63% are also concerned about their gum health. That means that more than HALF of people who suffer from tooth sensitivity also deal with gum problems. And almost 50% of them don’t treat either condition with a specialized toothpaste.†

That’s why Sensodyne Sensitivity & Gum is formulated to relieve tooth sensitivity and improve gum health at the same time. And it’s active ingredient? Stannous fluoride.

What Is Stannous Fluoride? Stannous fluoride is a chemical compound that targets both tooth sensitivity and gum health. It works like a shield by creating a barrier to protect the exposed, soft, inner part of the tooth called dentin. This shield helps prevent triggers, like cold drinks, sweets, or coffee, from reaching the nerves inside the tooth and causing pain. It also helps target and remove plaque bacteria associated with gingivitis. And its antimicrobial activity helps improve gum health by preventing the bacteria from coming back, too.

Sensitive areas and swollen, bleeding gums

Builds a protective layer over sensitive areas

Targets and helps remove plaque associated with gingivitis